The centre in the region

LECH Visitors Centre has been the only place in Wielkopolska offering a glimpse at beer production. The centre is located in a modern building fully reflecting 21st century’s architecture trends.

The Centre is an ideal example of industrial tourism imported from abroad. A growing number of organizations decide to reveal some of their secrets, admitting visitors to the production facilities and showing the “back door” side of operations. The new trend is slowly gaining momentum in Poland. Tourists appreciate the industrial heritage and are willing to “take a peek” at the production of household names products.

The Centre’s biggest value is exposing the visitors directly to the brewery and the production process, fairly impressive in such a modern brewery, as confirmed by the visitors.

LECH Visitors Centre has become a part of the tourist offer of Wielkopolska and its capital, Poznań. Its uniqueness and attractiveness is reflected in the constantly growing interest among tourists and the region’s inhabitants alike. The Centre is an excellent tool for promoting the city of Poznań in Poland and abroad.

We cooperate closely with the regional and municipal tourist organizations and regularly attend tourist fairs and other promotional events.